Fun can obviously change behavior for the better
Piano Staircase, changing the behavior for the better.
Stockholm seems to do everything there. I need to go there, and do it. Maybe they should install piano stairs everywhere and just maybe America wouldn’t be so overweight. Just a hypothesis.
But see, this is the type of 2 way conversation I want to be having when I am in the advertising real world. Interactive, fun and people responsed back? What is better than that?
-already purchasing my ticket to Sweden as we speak, Steph